 |
|
 |
 |
|
Digitouch Winner of Grand Interactive Award 2008  Digitouch is the proud winner of the 2008 Grand Interactive Award in the field of Search Engine Marketing.
The prize was attributed to Digitouch for its outstanding work done with Pegasus Airlines in effectively managing Google Adwords activities in Turkey as well as in 4 other countries.
The campaign was developed around a new account management methodolody focusing on key sales metrics such as ROI and CPA; all of this resulting in an exceptional 5x increase of online sales and a -58% reduction in cost per sale.
We are truly proud to receive this honorable award which support Digitouch’s vision of building results through next generation marketing strategies.
|
|
more... | less...
|
|
 |
|
Seeing Opportunities in Times of Crisis 
Tough times drive smarter, more disciplined marketing. The economic outlook for the world looks pessimistic and economists are expecting a global slowdown in consumer demand.
In such environment, the primary business aim is to gain market share while reducing expenses a lesson which Turkish marketers have well learnt through several recessions and especially during the 2001 meltdown.
Marketing is usually among the first casualties of a downturn, a reaction that hasn’t changed much even as
industries acknowledge the increasingly competitive and rapidly shifting landscapes for their businesses.
Most companies respond in exactly the way they shouldn’t,
by cutting or freezing budgets, instead of seeing the market as an opportunity. Many of us learnt through past recessions that the old wisdom of stalling marketing activities have resulted in smart competitors taking over market share.
Senior marketing executives need to be innovative and disciplined in ensuring that their existing budget is well spent.
Recent studies show that an increasing number of CMO’s are confident that they will be able to manage through the storm by focusing spending where it will have the greatest
impact. This means a shift away from traditional marketing and to interactive and digital marketing that is data-
driven, targeted and relatively cheaper; an approach that is already generating demonstrable returns and will continue to do so as the
economy improves.
|
|
more... | less...
|
|
 |
 |
|
|
|
|
Loading ...
