The prize was attributed to Digitouch for its outstanding work done with Pegasus Airlines in effectively managing Google Adwords activities in Turkey as well as in 4 other countries.

The campaign was developed around a new account management methodolody focusing on key sales metrics such as ROI and CPA; all of this resulting in an exceptional 5x increase of online sales and a -58% reduction in cost per sale.

We are truly proud to receive this honorable award which support Digitouch’s vision of building results through next generation marketing strategies.

Marketing is usually among the first casualties of a downturn, a reaction that hasn’t changed much even as
industries acknowledge the increasingly competitive and rapidly shifting landscapes for their businesses.

Most companies respond in exactly the way they shouldn’t,
by cutting or freezing budgets, instead of seeing the market as an opportunity. Many of us learnt through past recessions that the old wisdom of stalling marketing activities have resulted in smart competitors taking over market share.

Senior marketing executives need to be innovative and disciplined in ensuring that their existing budget is well spent.
Recent studies show that an increasing number of CMO’s are confident that they will be able to manage through the storm by focusing spending where it will have the greatest
impact. This means a shift away from traditional marketing and to interactive and digital marketing that is data-
driven, targeted and relatively cheaper; an approach that is already generating demonstrable returns and will continue to do so as the
economy improves.

Senior marketing executives need to be innovative and disciplined in ensuring that their existing budget is well spent. Recent studies show that an increasing number of CMO’s are confident that they will be able to manage through the storm by focusing spending where it will have the greatest impact. This means a shift away from traditional marketing and to interactive and digital marketing that is data-driven, targeted and cheaper; an approach that is already generating demonstrable returns and will continue to do so as the economy improves.

In a report released Tuesday, the search giant disputes claims made by third-party companies that sell services designed to combat fraudulent clicks–clicks that aren’t from legitimate Web surfers seeking

 information from a given ad. Those companies have estimated that the proportion of advertisers paying for fraudulent clicks is as high as 35 percent.

But in a report titled “How Fictitious Clicks Occur in Third-Party Click Fraud Audit Reports,” Google says the figures are often inflated because the companies are counting clicks that were never made on Google AdWords advertisements. (Google’s 17-page report can be accessed on the company’s Inside AdWords Blog.)

One might think SEO is an arcane science that only a few experts have mastered. There is quite a bit to it, and there are times you might want to employ an SEO firm or expert to help you optimize your site. Often this is a costly solution that’s not feasible for individuals or small businesses.

The good news is Search Engine Optimization doesn’t have to be rocket science. There are quite a few things you can do on your own. I’ve got a few proven, and easy to do tips and techniques that will help people find your content and make it easy for Google (and other engines) to crawl and index your site.
Lead with good content.

My number one tip for SEO? Provide frequently updated content that people want to read. Incoming links are key and if you can provide content that people will read and get something out of, there is a good chance they will link to that content.
Research your keywords.

You can use a Keyword Suggestion Tool or simply put yourself in the mindset of your target audience. Learn which terms people will search with and get those into your content and meta information.
Provide a good, clear title.