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Digitouch is a pioneering international performance based marketing agency. We can help you invest smartly in the digital world, taking full advantage of internet’s marketing capabilities acquiring new customers, accelerating your revenues and building a real presence on the web. We have developed a strong technology and employ the smartest people to fullfill your marketing goals. We are experts in Search Engine Marketing and can manage effectively your paid SEM (Google Adwords) and natural SEO marketing needs. Furthermore we also provide advanced online media planning and buying solutions for your banner campaigns - be it at a local or worlwide scale - and all this with the confidence of measurable results, isn’t that wonderful? Do not hesitate to get in touch with a sales representative to learn more about how we can get you up to speed to reach your marketing goals…
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Welcome!  As the first article in this section we wanted to welcome you in finding out more about Digitouch. We have founded this agency as an alternative and next-generation solution to current offerings in the media planning and buying market, we believe that online media requires a totally new set of expertise with qualified people and real market experience.
At Digitouch, unlike the general market trend we’ve built our know-how from a direct marketing perspective , putting energy in every measurable details of the communication and developing a unique method for the Turkish market.
We believe in educating our customers as much as serving them and as a sign of this commitment we have dedicated this part of the website in delivering to you original articles in regards to local and internaltional digital marketing trends and market conditions – hope you ll find them useful.
Please do not hesitate to subscribe to our newsletter or to send us an enquiry to find out how we can make digital marketing easier for you.
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Consumer Perspective on Digital Marketing  The Internet has given consumers an unprecedented level of choice and marketers an increasingly complex range of approaches for reaching them.
Every marketing, advertising and communications professional is aware of how the Web has changed our daily lives. Media Consumption has changed dramatically over the past 10 years, with the Web now a close second behind TV in terms of daily media consumption. A recent study published by IBM showed that people spend almost as much time online as they do watching TV.
By 2011, online consumption will surpass TV as the number one medium worldwide. The trends are unmistakable - media consumption has become very fragmented in recent years, and it’s never going to return to the way it used to be. Online marketing is much more measurable compared to traditional media.
Overall, marketers invest only a very small part of their advertising / marketing budget to online initiatives. If consumers spend more and more of their media time online, why has allocation of media budget not caught up ?
McKinsey recently published a study of marketing executives in retail, telecomm, technology, business services and energy. McKinsey reported that the primary barriers to online investment were: insufficient in-house capabilities, difficulty of convincing upper management, limited reach of digital tools.
Insufficient capabilities is the leading deterrent to investing online. This is not a surprise as online marketing is still relatively new, somewhat complex, and changing rapidly. Most companies are still trying to make sense of new media and develop strategies to utilize it. After years of one-off efforts, many are taking time to define their key objectives, strategies, tactics and requirements for achieving them. The tight supply of talent is also a problem. For both brands and agencies, finding skilled people to execute digital strategies is also a significant challenge.
For most companies, outsourcing digital marketing agencies like Digitouch and new business processes are required to fully utilize the Web to reach and engage each of your target audiences in an efficient, profitable and brand-enhancing way.
Regardless of the health of the economy, the trends are unmistakable. Digital will continue to take share from traditional media, and marketers must adapt to the changing times. Savvy marketers will take advantage of the opportunities in online and mobile marketing.
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